Comprehensive idea management tool
Consolidate product feedback, uncover themes with AI, and prioritize what drives revenue
Build lovable products
Try Aha! software for free
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Consolidate product feedback, uncover themes with AI, and prioritize what drives revenue
Empower your community to share feedback and vote for ideas. Create a custom-branded portal with AI and invite unlimited users — giving all of your customers a voice.
Use dynamic forms to capture key details
Integrate with Salesforce, Zendesk and more
Submit proxy votes on behalf of customers
Efficiently review every single request. Use automation to update scorecards, assign ideas, and keep customers informed of status.
Manage feedback in a single view
Evaluate ideas with a scorecard
Rank lists of ideas in priority order
We use Aha! Ideas to collect feedback for our own products
Truly understand what your customers need and why. Choose from a variety of innovative research tools to gather qualitative and quantitative insights.
Launch feedback polls
Gather new requests in-app
Detect product ideas automatically
Aha! Ideas gives us deep insights into what our customers want — and gives them a voice in our planning process.
— Jennifer L, Product owner
With Aha! Ideas, our voice of the customer program's feedback volume has grown by more than 4.5 times in under a year.
— Dave R, Director, Voice of the Customer
I love how idea management works and how easy it is to promote ideas to actual roadmap items.
— Anna M, Director of Product management
Understand what customers want at the individual, company, and segment levels. Use powerful reports to analyze feedback patterns and assess business value.
Visualize voting trends by category
Compare top requests by segment
Prioritize revenue-generating ideas
Gain a deeper understanding of customer feedback. Use Elle, the AI assistant, to uncover high-level themes — getting a fresh perspective into what customers want.
Discover common feedback themes
Surface use cases across related ideas
Use AI to find and merge similar ideas
Instantly identify ideas that will have the biggest impact with the Salesforce opportunity report. Gain important insights like the total opportunity value for each idea stage.
Understand your opportunity pipeline
Work closely with sales to prioritize ideas
Close deals and drive product revenue
Keep your customers informed by proactively sharing status updates, product plans, and announcements via your ideas portal.
Publish your product roadmap
Highlight release notes
Send a weekly update email
Bring all requests together in one place — using integrations and automation to streamline your entire idea management process.
Analyze large datasets with sophisticated reporting and AI-powered exploration to quickly uncover themes in customer feedback.
Estimate the potential value of ideas based on impact and effort — tying feedback directly to sales and revenue gains.
Tailor your ideas portal to match your brand — including your portal domain, theme color, terminology, idea capture forms, and more.
Invite an unlimited number of portal users to give everyone in your community a voice and efficiently respond to every single request.
Our team has experience driving innovation, offers real-world product development expertise, and is super responsive.
We now have built-in customer research tools at our fingertips — including a dynamic idea submission form, polls, and segments — to help us better understand our customers' needs.
Jerimiah RuddenSenior manager, product strategy and operations | Genesys
Learn how to gain valuable insights with idea management
Idea management is the process by which teams collect, review, and prioritize requests to improve or enhance a product. Feedback can come from a variety of sources — such as customers, sales, support, and other internal stakeholders. Product teams review ideas as they come in and consider whether to promote them to the product roadmap. When done right, idea management helps teams build more lovable solutions.
Idea management software allows teams to source and manage feedback from customers, teammates, and partners using one central tool. Product teams can then follow a streamlined process to sort through the ideas, gain insights into the customers or opportunities behind those ideas, measure their alignment with the product strategy, and promote the best ones to the roadmap. When you deeply understand what customers need, you can focus on building new functionality that continually delights customers and contributes to meaningful business growth.
An engaged community can mean lots of feedback. So it is important that you have a consistent prioritization framework to understand which ideas will deliver the most value to your customers and the business. Strategic alignment, effort to build, and customer need are all key factors here. You will also want to understand the customer behind each request — especially when there is revenue potential. Following a strong prioritization framework empowers the team to make more informed decisions about when to add an idea to the roadmap or backlog (or when not to implement it).
It is important to select a robust idea management tool so you can manage the idea process end to end. Key capabilities to look for include the ability to collect ideas from a wide variety of sources, organize ideas by theme or customer segment, and communicate transparently about which ideas are planned and which will not be implemented. Additionally, seek out tools with prioritization frameworks and seamless connections to your product roadmap. You will also want to make sure the tool you choose also integrates with your CRM systems so you can bring sales and support teams into your idea management process.
Aha! Ideas is a comprehensive idea management solution. It provides everything product teams need to crowdsource feedback, engage a community, and prioritize ideas based on what will drive revenue. Use Aha! Ideas together with Aha! Roadmaps to bring customer requests directly into your strategic product plans.
Aha! Ideas provides a central place to collect, manage, and prioritize feedback. It offers multiple approaches to gathering ideas, including ideas portals, in-app widgets, and CRM integrations. Discover feedback trends and gain a deeper understanding of the customers behind the ideas. Then, keep those customers informed as their requests move through your product development process.
We would love to show you a demo and discuss how we can best help you. Every member of our Product Success team has deep product development expertise and knowledge of our software — no salespeople here.
After you sign up for a trial, you get access to all the functionality in Aha! Ideas Advanced free for 30 days. You can invite colleagues to your trial as well. A credit card is not required to start your 30-day trial, so you can try Aha! Ideas without any obligation. At the end of your free trial, choose the plan that best fits your needs. Contact us at support@aha.io for more information.
