Marketing

Craft winning marketing plans

Define a bold marketing strategy and turn it into reality with planning software for marketing teams

Start a free trial Join a demo

Focus on business value

Take a strategic marketing approach that directly supports your company's vision

Inspire your customers

Provide consistent messaging across all channels and touchpoints

Manage product launches

Bring new products or services to market and effectively promote existing ones

Orient around strategy

Brilliant marketing is the result of many different things: clear strategy, bold creativity, and true collaboration. Channel these elements into a comprehensive marketing plan. Set high-level marketing goals or OKRs, defining brilliant campaigns, programs, and launches to achieve them. This clarifies what you are working toward and why it matters to the business.

Know your market

Define who your customers are, what they need, and your offering's unique benefit. Use purpose-built templates to articulate company and product positioning, dig deep into personas, and understand the competition. Map out the customer journey from awareness and consideration through to advocacy to refine your marketing approach at every touchpoint.

Organize launch plans

Create a product marketing calendar to coordinate key dates for campaigns, product launches, programs, events, and more. Better still, work side by side with product management in the same system to plan all the cross-functional activities required to launch a new product or feature. Use a Gantt chart to track progress, manage dependencies, and stay in sync as release plans evolve.

Unleash your creativity

Guide creative direction. Write a creative brief to set the context for upcoming advertising campaigns or programs. Explore the possibilities on a whiteboard, brainstorming ideas and wireframing new designs. Then, bring your story to life — craft compelling content with a collaborative text editor and use the AI assistant for quick inspiration.

Analyze marketing data

Report on the impact of your work right in Aha! Roadmaps. Monitor marketing KPIs on a dashboard using highly customizable list reports, pivot tables, and charts. Uncover valuable insights surrounding what is working — and what is not — to prompt changes and experiment with new approaches. Share the results transparently so everyone is clear on progress.

Key capabilities for marketing teams

Establish a workspace	Use a purpose-built workspace in Aha! Roadmaps to centralize all your project plans
Set marketing strategy	Define goals and initiatives (including OKRs) and show how planned work supports your business strategy
Build a roadmap	Choose from a variety of roadmap templates to communicate marketing plans with internal stakeholders
Manage plans	Track key dates on a calendar and create a Gantt chart to manage product launch and campaign dependencies
Prioritize activities	Assess the relative value of marketing activities using a scorecard and rank them in priority order
Get creative	Use whiteboards to brainstorm bold ideas, wireframe new experiences, and collaborate on concepts
Standardize processes	Document best practices, create reusable templates, and automate tasks to streamline approval processes
Report on KPIs	Analyze marketing data with 75+ example reports and create charts and dashboards to show strategic impact

Ready to get started?

See how Aha! helps teams build lovable software. Try Aha! Roadmaps now or let our product experts — who are all former product managers — show you the possibilities.

Start a free trial Join a demo

Related use cases