September 17, 2026
The failure of entrepreneurs is our greatest strength
Brian de Haaff considers what we risk losing when we stop valuing entrepreneurship — from new ideas and economic opportunity to individual agency.
Bootstrap Movement
Bootstrapping is about building real value — not just chasing valuation. It is the driving force behind the Bootstrap Movement.
Collection18 articles
Do what VCs say you should not
Venture capital is so intertwined with new software startups that we forget how many of the best-known and most successful businesses started out bootstrapped. Founders…
Same expectations, half the team — now what?
Product development consumes significant resources and directly impacts business outcomes. But many software companies are experiencing layoffs. How do remaining…
Customer value vs. company valuation
Customer value is usually defined as the perception of what a product or service is worth. Company valuation is the process of evaluating the economic worth of a…
8 signs you are creating software waste
What is software waste? Many say it is any code, feature, or functionality that the customer does not need or derive value from. But the real waste begins much earlier…
10-Step Playbook for Startup Success in Turbulent Times
There is no such thing as a “recession-proof” business but you can build one that is “recession-resilient.” Founders need vision, real insights, and courage today. And a…
Happy 10th anniversary Aha! — a decade of bootstrapped success
Aha! software company was founded in 2013. Over the first 10 years of business, the company defined a new category of technology (roadmap software), published the…
Forget the 4-day workweek
A four-day workweek does not mean there is an automatic and proportionate reduction in workload. One study showed that work intensified more after companies moved to a…
Have We Forgotten What 'SaaS' Stands For?
Why do some SaaS startups succeed while others fail? The best ones take a grounded approach to launching and growing the business — putting customer service and value at…
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