October 20, 2026
Private equity owns your roadmap — should you stay?
hinking of leaving a private equity-owned company? Brian de Haaff examines how an owner's investment timeline can affect product builders — and how to understand their priorities.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Collection921 articles
I do not like myself for being the bottleneck now
AI is helping engineering teams build software faster, putting pressure on product managers to keep up. Brian de Haaff shares 10 ways PMs can improve product…
'Time saved' is the wrong way to talk about AI
How should you measure AI productivity? Saving time is only part of the answer. Learn four better ways to evaluate AI based on understanding, decision-making, value…
The ROI of kindness at work
Kindness at work is not about being nice. Brian de Haaff explains why honesty, recognition, and noticing when someone needs help matter even more in the age of AI.
A product manager's AI manifesto
AI made product work faster. It also made it harder to tell whether you are still thinking for yourself. Here are eight principles to stay grounded.
How product managers now use AI to prototype new features
Learn how product managers can use Aha! Builder to create interactive, database-backed prototypes with AI — and collect feedback from end users before committing to…
Aha! Builder is now available — create prototypes and business applications with AI
Aha! Builder is now available to everyone. Test new product concepts, build internal applications, and create customer-facing tools — all with AI. For product managers.…
The psychology of token remorse
Token remorse is the anxiety people feel when every AI prompt has a visible cost. Learn about the psychology behind credit limits, why people self-censor prompts to save…
The new realities for product builders
A single product development framework is no longer enough. Here is how AI-powered product managers can flex their methods to build everything from prototypes to robust…
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