User story mapping: A step-by-step guide with templates and examples

Learn how to break down features and visualize the user journey to build better products

Last updated: November 2025

User story mapping is a visual technique for organizing and prioritizing product work. Learn how to build effective user story maps that clarify requirements and keep your team focused on delivering tangible value to customers.

User story mapping is a visual exercise that helps product managers and development teams define the work that will create the most delightful user experience. It can help you gain a deeper understanding of your customers and guide the team to better prioritize work. Software leader Jeff Patton is often credited with developing and sharing extensive knowledge around user story mapping.

In user story mapping, you create a dynamic outline of a representative user’s interactions with the product, evaluate which steps have the most benefit for the user, and prioritize what should be built next. The focus is on desired customer outcomes instead of solely on development output or feature specifications. For agile organizations, user story mapping provides an alternative to building a flat list of backlog items or working from lengthy requirements documents.

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