Introducing Aha! Builder — the fastest way to create trusted business applications

We just launched our newest product: Aha! Builder. It is meant specifically for product managers who want to create applications with AI. No technical skills are required.

Every company we recently spoke with told us that additional tools would increase team efficiency (and joy). Tools for marketing, sales, operations — software you know would make a difference, but will not be built because of a lack of technical resources, funding, and time. Those constraints have now been removed. A new era of PM coding is here, just without the need to write any code.

You can now apply to join the early access program (EAP) for Aha! Builder. Start crafting the secure internal business applications that would help your colleagues be even more successful.

Product development is changing rapidly. Software can be built much faster than even a year ago, and that pace is already showing up in how teams work and what feels possible. My co-founder and I have been watching this closely. Last year, we predicted that the percentage of code written by AI would quintuple year over year. We call this the Waters theory.

The people best positioned to take advantage of this transformation are product managers — the ones who already have deep product vision, understand users, and know which problems are worth solving inside their organizations. Aha! Builder gives product managers a way to apply a strategy-first approach to crafting software. But now, you can go from insight to launch without a team of engineers.

You start by defining what you want to build, who it is for, and why it matters. Then, you work with the advanced AI assistant built into Aha! software to turn those plans into working applications. It uses what you define to generate the user interfaces, business logic, and databases. And it does this fast.

We recently worked with a financial services company that was able to create an application to track voice of the customer survey outreach and completion rates across the entire organization by relationship manager, region, and customer segment. They built the first version of the application in 15 minutes. Forget about vibe coding — this is a disciplined, "plan-full" approach that meets your enterprise standards. It is PM coding, and it will define the next era of product building. (I wrote more about that here.)

Aha! Builder is designed for business, not vibes.

If you are ready to build an internal application, request early access now. Our team will review your request and may reach out to discuss your plans and ensure Aha! Builder is a good fit.

Here is what you can do with Aha! Builder. The application we are highlighting below in the screenshots was built to track marketing assets.

Start with strategy

Consider what you want to build and who will use it. Product teams we talked to mentioned building applications to manage budget or resource requests across teams, collect and organize customer questionnaire responses, and track vendor onboarding or partner setup processes.

Define your vision, establish clear goals, and identify personas — all in plain text. This becomes the foundation for what gets built.

Design and generate with AI

Set your design guidelines: colors, typography, navigation patterns. Describe how the application should look and function. The AI assistant builds a working application based on your requirements, including databases to store information, business logic to handle workflows, and user interfaces aligned with what you described.

You can start using the application right away to see how it works in practice and gather feedback from the people who will actually depend on it.

Refine and iterate

Once you have the application running, you can improve it through conversations with the AI assistant. Describe what you need in plain language when you want to add new functionality or modify how something works. The assistant can create features for you to review or just update the application for you to engage with before deploying the improvements.

Build collaboratively

Partner with colleagues to make applications better over time in a cloud-based environment. Capture feedback and prioritize what to build next. You can organize everything on a features board or visualize the full experience with a user story map, and then have the AI assistant implement individual updates or make multiple improvements at once.

Invite UX designers to refine the experience and subject matter experts to test the functionality. If needed, technical colleagues can also view and edit the code directly and access the database.

Deploy with confidence

Everything you need to operate a reliable and scalable enterprise application is built in: database, authentication, and secure hosting. Run quality, security, and compliance reviews before going live. Aha! is also ISO 27001 certified, so we follow a globally recognized operational standard.

Your IT and security teams can review applications before deployment to verify that they meet your enterprise governance requirements. Customizable configurations, managed user access, and code security reviews ensure applications are ready for production. Once approved, applications are hosted securely in our hardened infrastructure.

Document and maintain

The AI assistant will generate a comprehensive user guide for your application so you do not need to spend time writing documentation manually. Your users will understand how to use the application from day one because Aha! Builder creates the training and support material for you.

You can also monitor application usage and health over time. Track patterns to understand where improvements would make the most impact, then plan enhancements based on what you learn.

Manage your application portfolio

Organize all your applications in one place for consolidated enterprise tool management by team, function, or purpose. Each application has a dedicated workspace for clear ownership and access. This makes it easy to establish guardrails and define approval workflows so new applications follow your organization's standards.

When you need to update an application or troubleshoot an issue, everything is accessible in one system. Track which applications are active, who owns them, and how they are performing.

And as more people across your organization start building — folks in marketing, support, operations, or anyone who understands what problems need solving — you have a centralized way to manage all of it.

Once you can build it yourself, waiting for technical resources feels like wasting time. This changes what it means to be a product manager and what you are capable of.

Aha! Builder joins the full Aha! suite to give you everything you need to go from discovery to delivery. We now have products to manage the entire software development process for all of your applications. They are completely integrated — so you can focus on building lovable software in a structured, efficient way. Aha! Builder fits right in and seamlessly connects with Aha! Roadmaps. Our portfolio of products ensures you have one set of tools to manage every application for your company, no matter when they were built or who is writing the code.

Anyone can create new applications with Aha! Builder. Take an idea from initial concept through user validation all the way to a secure, scalable application your organization depends on.

Request early access. Limited spots are available.