8 new customer insights reports for product discovery
Use AI to rapidly create insights reports from customer interviews in Aha! Discovery. Choose from eight templates (including voice of the customer, journey map, and…
Aha! Discovery
Turn conversations into clarity. Explore the latest updates to Aha! Discovery — jump-start interviews, organize research findings, and uncover product insights.
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Create prototypes to transform how you define new features
Save prototypes as records in Aha! software so you can link them to product work, track changes, and gather feedback in context.
Aha! wins a bronze Edison Award for our breakthrough product discovery offering
A bronze Edison Award for Aha! Discovery is proof of our 10+ year commitment to delivering innovative, lovable software. We are excited to shape the next decade of…
Control who can view and edit your product reports
Set granular view and edit permissions for every report, roadmap, and dashboard in Aha! software. Share updates widely while keeping your most important views stable and…
Introducing a new way to tag insights in research studies
Organize customer research with global and study-level tags in Aha! Discovery to reduce clutter and spot patterns faster.
The top Aha! software features launched in Q1 2026
Discover the top Aha! software launches from Q1 2026 — including integrations with coding agents in Aha! Develop and our new AI prototyping and app-building tool.
Analyze survey data alongside customer interviews in Aha! Discovery
Upload surveys, usability tests, and more to Aha! Discovery as a CSV or XLS file. Use Elle, the AI assistant, to surface key insights and connect them to your roadmap.
Introducing a new AI agent in Aha! software for deep product research
Deepen your product research with Elle's new Research agent in Aha! software — synthesize insights, evaluate opportunities, and make smarter decisions faster.
Now, choose dark mode in Aha! software
Dark mode is now available across Aha! software. Choose light mode, dark mode, or follow your system settings for a consistent experience tailored to how you work.
Invite customers who submit product ideas to research studies
Invite customers who submit product ideas or respond to polls to research studies — filter your Aha! Discovery participant database to quickly find engaged users.
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