Customize the Ideas overview page to match how you work
The Ideas overview page is now a powerful dashboard. Add panels and adjust the layout to match how your team reviews customer feedback.
Introducing Aha! Builder — the fastest way to create trusted business applications
Aha! Builder lets product managers create internal business applications using AI — without writing code. Build tools for partners, sales, and operations with strategic…
The new era of PM coding is not about vibes
Vibe coding is building by intuition and iteration. PM coding combines disciplined product fundamentals with AI execution. Here is what that means for product teams.
Use the Aha! AI assistant to draft strategic models, positioning, and personas
Draft and refine product strategy faster with the AI assistant in Aha! Roadmaps. Create business models, positioning, competitors, and personas using guided prompts.
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AI
Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
Most popular new Aha! features launched in Q4 2025
Explore the top features we launched in Q4 2025 — across Aha! Roadmaps, Discovery, Ideas, Whiteboards, Knowledge, Teamwork, and Develop.
Aha! recognized again as a top workplace and product innovator
Aha! won two Best in Biz Awards in 2025: Best Place to Work and Best New Enterprise Product of the Year for Aha! Discovery. Learn why the judges chose to honor Aha! for…
This is what kept our remote team connected in 2025
We prioritize connection as a remote team, even when times feel uncertain. Explore how shared gratitude, interests, and traditions helped us build community in 2025.
Capture product feedback in Aha! Ideas with the new Chrome extension
Capture feedback from any webpage with the new Aha! Ideas Chrome extension. Highlight text or enter notes and send ideas directly to your portal.
6 new ways to style tables in the Aha! text editor
Format and maintain tables faster in Aha! software with new capabilities for clear, easy‑to‑scan documentation.
